About Us

Why Exit?

The question may come up: So who needs another real estate company? The truthful answer is NO ONE! No one needs just ANOTHER real estate company. But EXIT Realty is NOT just another one of the same ol' same ol'. EXIT Realty is "Real Estate Re-Invented." Steve Morris, Founder and CEO of EXIT Realty Corp. International, recognized the real estate industry was falling way behind the modern model of company structure and compensation. He saw that the industry was having a hard time recruiting top people and the new available work force that was graduating from our nation's colleges and universities into the industry . How could the real estate industry, in its current form, compete with large salaries and employee benefit packages that include paid vacations and retirement plans? Really, it can't. So, starting just another real estate company, using the established format that has been used in the industry since its inception, was, frankly, not interesting and a waste of time. That's why EXIT Realty was designed from the beginning to be totally different in its approach to the industry, from focus to compensation (the EXIT Formula), EXIT Realty is leading the way to a newer, brighter and more enjoyable future for the real estate professional.

What's In A Name?

1. The Most Advertised word in the world. Imagine your company name at every EXIT along every Highway in the Country... Now imagine your name at every entry to every public building ... now imagine your name on a sign even in the corridors of your competitor's office. EXIT is everywhere!

2. Must be illuminated by law. Now imagine your Company's name up in Lights. The EXIT sign must be illuminated in every public building. Talk about Name Recognition!

3. EXIT suggests "SAFE PASSAGE". One of the first things I look for when finding my room in a high-rise hotel or airplane is the nearest EXIT sign. Our Customers have already identified this sign to mean a "Safe Passage." And isn't this what we offer?

4. Strategically Located The word "EXIT" is located everywhere -- even in the office of every other real estate company ... just think about this from a recruiting standpoint!

5. Subliminal effect. There is a tremendous impact when prospects have had contact with our corporate name literally millions of times. It has entered their subconscious. They believe they see our signs everywhere -- because they do.

6. Memory is the real purpose of advertising. If Memory is our goal -- and it typically takes a minimum of 7 to 11 "hits" of our advertising to implant in our prospects' memory - just think of the memory potential for EXIT, with prospects seeing the word everywhere they go. Now our mission is to link the word EXIT to Real Estate -- we are well on our way in this regard and would love your help!

7. The Seller is making an "EXIT" The word "EXIT" appeals to sellers, because that is exactly what they are doing -- making an exit from their home -- looking for a safe passage from one place to another. And if you like listings, can you use this name in a powerful way?

8. Paid for with Other People's Money!! It would literally cost billions of dollars to have your company's name have the saturation that we have. Yet this name recognition and "advertising" is being paid with other people's money!

9. Everybody is looking for . . .A WAY OUT!! It's time we found a way out of the problems of our industry. What if there was a better way? Now there is -- EXIT Realty!

The Philosopthy of EXIT Realty